The EDUN brand was founded in 2005 with the foundation of the association of the same name by Bono degli U2 and his wife Ali Hewson.

The aim of EDUN is to make fashion coexisting, without exploitation and in an ecological way, the poorest areas of the world, especially Africa.

For several years EDUN has launched the "one T-shirt" project, which auctioned limited edition t-shirts online, produced with African cottons and made in Africa, and donates the profits to charity. Testimonial of the exception Gwyneth Paltrow, Liv Tyler and Ben Affleck.

Creations Tina (today Luxurytina) through DIESEL participates in the "one T-shirt" project with its production line in Tunisia.